Following project is a packaging redesign of an OTC product called Eucabal Eukalyptusbad which is a bath oil that prevents getting a cold. The main goal of redesigning the box was, unsurprisingly, to modernize it. Although, it was also crucial to let it still belong to the larger family of Eucabal products. That’s why I decided to leave the original font (FS Joey) and just play with its styles by mixing them up. The other font (Corporate S) was chosen to separate product’s name from all the other information being written on the package.
By choosing color palette I knew it had to represent something natural yet elegant. The best way to bring this idea to life was to use a metallic tone (Pantone 8283). It also helps to give Eukalyptusbad a bit of an exclusive touch since it’s rather a cosmetic product than a medicine.
Packaging design and art direction
© Aristo Pharma 2016